The secret behind Husqvarna’s more than 330 years of innovative leadership lies in their ability to constantly reinvent their business. Their determination to explore and their bravery in pioneering have positioned the Husqvarna Group at the forefront for more than three centuries.

Today, Husqvarna stands as a world leader in manufacturing innovative products and solutions for the management of forests, parks, gardens, as well as for the light construction and stone industries.

Husqvarna and Augur have joined forces to tap into a new target audience with significant commercial potential identified in a global segmentation study.

Deep Dive into Customer Insights

Augur was tasked to delve deeply into and profile this audience in selected markets – Germany, France, the United Kingdom, and Sweden – to explore their needs, dreams, sources of inspiration, and gardening-related frustrations.

We employed methods such as video diaries and in-home immersion sessions to truly understand our target audience in depth.

The insights from Augur’s analyses, enhanced by vivid imagery and revealing video clips of the target audience’s gardening experiences, have fueled inspiration and direction for Husqvarna’s product developers and design teams across various research sprints and ideation workshops. This dynamic collaboration has resulted in the birth of a new line of battery-powered products named Aspire.

Create your dream garden with the Husqvarna Aspire range – modern, smart gardening tools and innovative solutions designed to take up as little space as possible.

The Importance of Product Design

In essence, these are aesthetically pleasing, high-quality products designed to save space—they are foldable and can be hung on a rail with an included hook. The products are user-friendly and powered by a universal battery, which, thanks to international collaboration, is compatible with other brands. Every detail is meticulously crafted to align with the unique needs and desires of our targeted consumers.

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Drive the Future with Augur

Partnering with us means tapping into deep insights and strategic foresight. If you would like to learn more, feel free to reach out to Gunilla Wulkan, Managing Partner, at gunilla@augur.se.