Identifying how your brand can connect with the everyday struggles and desires of your customers.
We identify the real needs, aspiration and priorities of the target group. By getting into their everyday lives and under their skin we aim at adapting their outlook on life. This helps you to really get to know the people that you want to reach and create value for.
As an organization that always strives to keep an ear to the ground, Arla’s Swedish innovation team were looking for a future-facing approach to uncovering important shifts in their audiences’ everyday lives.
Read moreThe secret behind Husqvarna’s more than 330 years of innovative leadership lies in their ability to constantly reinvent their business. Their determination to explore and their bravery in pioneering have positioned the Husqvarna Group at the forefront for more than three centuries.
Read moreSwish started in 2012 as a cooperation between six of the largest banks in Sweden. Fast forward to 2024, Swedes make over two million payments per day in the Swish system. Augur applied a holistic approach to identify ways Swish could innovate to stay ahead.
Read moreEven though news consumption has become increasingly digital over the past decades, Aftonbladet’s paper edition is still going strong and making up an important part of Aftonbladet’s business.
Read moreICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.
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