The past years, Telia Company has partnered with Augur on several trend reports, ranging from tomorrow’s enterprises to the future life of connected consumers. During the spring of 2024, we jointly explored a boiling hot topic - the future of digital security for enterprises and organizations.

Cybercrime is experiencing unprecedented growth. Increases in scale and scope mean that attacks can cause more damage than ever before. This new reality causes significant unease among security professionals: two in three large companies worry about being attacked, an increase of 10 percentage points since 2023, according to Telia’s Digital Index 2024.

“The importance of robust security measures has never been greater”

Patrik Hofbauer, Telia Company President & CEO

“Buckle up!” is a trend report exploring the future of digital security in this new and volatile reality, aiming to give organizations a head start.

Blending a multitude of voices to shape a perspective on the future

In the process of creating the report, we used a mixed research methodology combining primary and secondary qualitative and quantitative data from multiple sources. In addition to rigorous desk research, we talked to leading experts in the field, both from within and outside Telia, as well as layering in insights from Telia’s Digital Index report.

We secured a wider organizational perspective through digital roundtables with cross-functional specialists from the broader Telia organization, including Risk, Strategy, HR, Innovation, Communication and Cybersecurity.

Equipped with insights and fresh perspectives, we also conducted in-depth interviews with security decision makers (e.g. CISO, CIO) at large enterprises and organizations across various industries in Telia’s key markets in the Nordics and Baltics.

”Companies need to do more. Now. Build knowledge in the management team and the board. It is too big of a problem now for IT alone”

Pontus Johnsson, Professor KTH and director of the center for cyber defense and information security

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Pontus Johnson, a professor at KTH Royal Institute of Technology, focuses on cyber security and simulating cyber attacks on computer network architectures

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Showcasing Telia’s thought leadership by adding a human perspective

Telia has a strong heritage as the leading telecommunications company in the Nordics and Sweden, but they do also offer solutions for cyber- and digital security. The report strongly emphasizes the importance of building resilience by looking at the future of digital security not through the lens of new tools and technology, but of human behaviors and expectations. An angle we found was lacking in the current cyber- and digital security field today, especially given the fact that a whopping 98% of cyber-attacks rely on social engineering - the manipulation of human behavior (The state of cybersecurity 2024, Splunk).

“It’s easier to hack a human than a computer.”

Anne-Marie Eklund Löwinder (Amel), CEO and Cyber Security Expert

Just like the seatbelt transformed car safety, we argue that humans need to be in the forefront of digital security. Only by building an active digital security culture can we safeguard our organizations against ever-evolving threats.

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Eklund Löwinder was one of seven people who controlled the DNSSEC key generation for the internet root zone

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Strengthening employee engagement and up-skilling

The report gives Telia a strong foundation and unified take on digital security that has already been successfully activated in initiatives to upskill and engage employees. The tonality and strong focus on hands-on advice for organizations and employees are aimed at making it easier for anyone to contribute to security efforts.

“What makes me most proud is seeing how ‘Buckle Up’ has started to become more than just a report – it’s a tool that’s driving real impact. It will help us upskilling around security, positioning our brand, sparking new conversations around Telia's security offerings, and guiding product development.”

Emelie Aidehag, Head of Group Insight & Foresight, Telia Group

Augur is always striving to create real and lasting impact for our customers through partnerships. We’re really happy to have been able to contribute to a creating a platform and starting point for Telia and other organizations to continue working with digital security by putting individuals at the heart.

Download the report here:‍

https://www.teliacompany.com/en/security-trend-report

About Telia Company

Telia Company are technology pioneers who have been digitalizing societies for the past 170 years. Telia Company are the telecommunications leader in the region, the leading Nordic media house, and the leader in ICT in both Finland and the Baltics.

Telia Company is a Nordic and Baltic telecommunications leader and Nordic media house, serving consumers, businesses and public sector customers with essential digital infrastructure, ICT services and entertainment. Telia is a hub in the digital ecosystem, providing 26 million mobile, broadband and TV subscriptions that empower people, companies and societies to stay in touch with everything that matters 24/7/365.

Cultural impact with Augur

Augur are experts at combining cultural insights and strategic foresight to unlock future perspectives. Curious to learn more? Feel free to reach out to Jenny Lycke, Foresight Director, at jenny@augur.se or Alexis Bolonassos, Strategic Insight Director, at alexis@augur.se