Differentiating customer groups to make your brand activities relevant and to-the-point.
We identify the key differentiatingdrivers and barriers of the arena, in order to help you to choose what and whomto prioritize and build your future propositions for.
Swish started in 2012 as a cooperation between six of the largest banks in Sweden. Fast forward to 2024, Swedes make over two million payments per day in the Swish system. Augur applied a holistic approach to identify ways Swish could innovate to stay ahead.
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