Age Disrupted – The Meteoric Rise of the 60+ Consumer

By 2050, over 2.1 billion people will be aged 60 or older – nearly double today’s number. But age no longer defines us the way it used to. We’re living longer, healthier, and more active lives. The market is shifting – from age-driven to lifestyle-driven.

So, how can brands respond to a generation that's growing fast and spending differently?

That’s exactly what we’ll explore together in Augur Future Forum: Age Disrupted – a collaborative space for insights, fresh thinking, and future-proofing your business. A range of forward-thinking consumer brands have already taken part.

Want in? Let’s grab 20 minutes for a quick chat‍

If you're interested in learning more, don't hesitate to drop us an email. Please contact Simon Hermansson at simon@augur.se.

Trust us — you don’t want to miss this!